ISBN-13: 9780131753723
Paperback
528 Pages
Strategic Marketing for Non-Profit Organizations
by Alan Andreasen, Philip Kotler
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Product Details
ISBN-139780131753723
ISBN-10013175372X
PublisherPearson
Published2007-10-10
Edition7
LanguageEnglish
FormatPaperback
Pages528
About This Book
For graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.