
ISBN-13: 9780132724166
Paperback
336 Pages
Merchandising Mathematics for Retailing (Revised)
by Cynthia Easterling, Ellen Flottman, Marian Jernigan, Beth Wuest
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Product Details
ISBN-139780132724166
ISBN-100132724162
PublisherPearson
Published2012-02-03
Edition5
LanguageEnglish
FormatPaperback
Pages336
About This Book
Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.
