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Intercultural Business Communication
ISBN-13: 9780132971270
Paperback
320 Pages

Intercultural Business Communication

by Lillian Chaney, Jeanette Martin

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Product Details

ISBN-139780132971270
ISBN-100132971275
PublisherPearson
Published2012-12-29
Edition6
LanguageEnglish
FormatPaperback
Pages320

About This Book

Directed primarily toward business majors, this text also provides practical content to current and aspiring industry professionals.


With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business.