ISBN-13: 9780133126242
Paperback
466 Pages
Integrated Advertising, Promotion, and Marketing Communications
by Kenneth E Clow, Donald E Baack
Purchase New & Used
NEW$9.99
Brand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking.
6 Copies Available
Product Details
ISBN-139780133126242
ISBN-100133126242
PublisherPearson
Published2013-02-14
Edition6
LanguageEnglish
FormatPaperback
Pages466
About This Book
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications "
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications "