ISBN-13: 9780134522050
Hardcover
848 Pages
Strategic Management and Business Policy: Globalization, Innovation and Sustainability
by Thomas Wheelen, J Hunger, Alan Hoffman, Charles Bamford
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Product Details
ISBN-139780134522050
ISBN-100134522052
PublisherPearson
Published2017-03-14
Edition15
LanguageEnglish
FormatHardcover
Pages848
About This Book
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies. Also available with MyLab Management MyLab(TM) Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyLab Management does not come packaged with this content. If you would like to purchase both the physical text and MyLab Management, search for: 0134618572 / 9780134618579 Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyLab Management with Pearson eText -- Access Card Package, 15/e Package consists of:
For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies. Also available with MyLab Management MyLab(TM) Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyLab Management does not come packaged with this content. If you would like to purchase both the physical text and MyLab Management, search for: 0134618572 / 9780134618579 Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyLab Management with Pearson eText -- Access Card Package, 15/e Package consists of:
- 0134522052 / 9780134522050 Strategic Management and Business Policy: Globalization, Innovation and Sustainability
- 0134527917 / 9780134527918 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability