Entrepreneurship: Starting and Operating a Small Business

For courses in entrepreneurship, small business management, and starting a business.

This ISBN is for the bound textbook, which students can rent through their bookstore.

A comprehensive, practical approach to starting a business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its 5th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a wide range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship helps students develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of the classroom.

This title is also available digitally as a standalone Pearson eText, or via MyLab Entrepreneurship, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.