ISBN-13: 9780135210659
Hardcover
320 Pages
The School and Community Relations
by Edward Moore, Don Bagin, Donald Gallagher
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Product Details
ISBN-139780135210659
ISBN-100135210658
PublisherPearson
Published2019-02-21
Edition12
LanguageEnglish
FormatHardcover
Pages320
About This Book
The theory, research, and practice of communication planning
The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.
The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.