ISBN-13: 9780205581481
Hardcover
612 Pages
Public Relations: Strategies and Tactics
by Dennis L Wilcox, Glen T Cameron
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Product Details
ISBN-139780205581481
ISBN-10020558148X
PublisherAllyn & Bacon
Published2008-02-01
Edition9
LanguageEnglish
FormatHardcover
Pages612
About This Book
Aiming to help students better understand the basic concepts, strategies, and tactics practiced in public relations today, this book combines numerous real-life case studies with fundamental concepts of the field to help students relate theory to the actual practice of public relations.