HomeLibraryPlace Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
ISBN-13: 9780230230736
Hardcover
324 Pages
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
by Govers, R., Go, F.
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Product Details
ISBN-139780230230736
ISBN-100230230733
PublisherPalgrave MacMillan
Published07-2009
Edition1st
LanguageEnglish
FormatHardcover
Pages324
About This Book
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.