ISBN-13: 9780230348028
Trade Paperback
552 Pages
Managing Corporate Communication: A Cross-Cultural Approach
by Gambetti, Rossella, Quigley, Stephen
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Product Details
ISBN-139780230348028
ISBN-100230348025
PublisherBloomsbury Publishing PLC
Published11-2012
Edition1st
LanguageEnglish
FormatTrade Paperback
Pages552
About This Book
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.