ISBN-13: 9780230580244
Paperback
336 Pages
Strategic International Marketing: An Advanced Perspective (2011)
by T C Melewar, Suraksha Gupta
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Product Details
ISBN-139780230580244
ISBN-100230580246
PublisherRed Globe Press
Published2012-01-17
LanguageEnglish
FormatPaperback
Pages336
About This Book
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.