
ISBN-13: 9780230611726
Hardcover
209 Pages
Strategic Foresight: A New Look at Scenarios
by Marcus, A.
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Product Details
ISBN-139780230611726
ISBN-100230611729
PublisherPalgrave MacMillan
Published07-2009
Edition1st
LanguageEnglish
FormatHardcover
Pages209
About This Book
Scenario planning is the principles, methods, and techniques for looking forward into the future and trying to anticipate and influence what is to come next. This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The purpose is to shed new light on scenarios and scenario-like thinking in organizations for managers at every level within a company. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.
