ISBN-13: 9780333786697
Hardcover
236 Pages
Competitive Intelligence
by West, C.
Rent This Book
Returns in 60 days
$26.00/ 60 days
Please Note: Rental books are typically used and do not come with any unused access code cards.
Free returns on all rentals
Product Details
ISBN-139780333786697
ISBN-100333786696
PublisherPalgrave MacMillan
Published09-2001
Edition1st
LanguageEnglish
FormatHardcover
Pages236
About This Book
In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.