ISBN-13: 9780357929216
Paperback
496 Pages
Mktg
by Charles Lamb, Joe Hair, Carl McDaniel
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Product Details
ISBN-139780357929216
ISBN-100357929217
PublisherCengage Learning
Published2024-01-24
Edition14
LanguageEnglish
FormatPaperback
Pages496
About This Book
Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel's MKTG, 14th Edition.