ISBN-13: 9780357984260
Trade Paperback
792 Pages
Marketing
by Pride, William, Ferrell, O. C.
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Product Details
ISBN-139780357984260
ISBN-100357984269
PublisherCengage Learning
Published01-2024
Edition21
LanguageEnglish
FormatTrade Paperback
Pages792
About This Book
Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today's competitive business environment.