ISBN-13: 9780367009113
Hardcover
246 Pages
Competitive Strategy Analysis for Agricultural Marketing Cooperatives
by Cotterill, Ronald W.
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Product Details
ISBN-139780367009113
ISBN-100367009110
PublisherCRC Press
Published06-2019
Edition1st
LanguageEnglish
FormatHardcover
Pages246
About This Book
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.