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HomeLibraryMarketing Madness: A Survival Guide for a Consumer Society
Marketing Madness: A Survival Guide for a Consumer Society
ISBN-13: 9780367158941
Trade Paperback
260 Pages

Marketing Madness: A Survival Guide for a Consumer Society

by Jacobson, Michael

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Product Details

ISBN-139780367158941
ISBN-100367158949
PublisherRoutledge
Published10-2020
Edition1st
LanguageEnglish
FormatTrade Paperback
Pages260

About This Book

This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.