
ISBN-13: 9780367158941
Trade Paperback
260 Pages
Marketing Madness: A Survival Guide for a Consumer Society
by Jacobson, Michael
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Product Details
ISBN-139780367158941
ISBN-100367158949
PublisherRoutledge
Published10-2020
Edition1st
LanguageEnglish
FormatTrade Paperback
Pages260
About This Book
This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.
