ISBN-13: 9780367170790
Trade Paperback
234 Pages
Marketing Scientific and Technical Information
by King, William R.
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Product Details
ISBN-139780367170790
ISBN-100367170795
PublisherRoutledge
Published12-2020
Edition1st
LanguageEnglish
FormatTrade Paperback
Pages234
About This Book
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.