Strategies for Sustainable Air Services Development: An airline-destination collaborative approach

Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research, but this book fills in this knowledge gap.

Strategies for Sustainable Air Services Development unwraps the process of decision-making of establishing airlinks from the airline's perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organisations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with industry practitioners, it presents a framework of best practices that will serve as a 'toolkit' and central resource point for industry professionals to initiate and establish airlinks to benefit air travellers and society at large.

The first book of its kind, it presents the most comprehensive assessment available to date of all the intricacies involved in developing airlinks. The book will equip senior and middle managers, practitioners, policy-makers and students with the practical skills and tools required to develop and design airlinks for the benefit of all stakeholders.