ISBN-13: 9780367211004
Paperback
266 Pages
Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
by
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Product Details
ISBN-139780367211004
ISBN-100367211009
PublisherRoutledge
Published2020-03-31
Edition1
LanguageEnglish
FormatPaperback
Pages266
About This Book
This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.