ISBN-13: 9780367230197
Trade Paperback
388 Pages
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
by Weinstein, Art, Johnson, William C.
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Product Details
ISBN-139780367230197
ISBN-100367230194
PublisherCRC Press
Published11-2020
Edition1st
LanguageEnglish
FormatTrade Paperback
Pages388
About This Book
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).