Social Media Storms: Empowering Leadership Beyond Crisis Management

Name: Social Media Storms: Empowering Leadership Beyond Crisis Management
ISBN: 9780367425302

by Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika

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Product Details

ISBN-139780367425302

ISBN-100367425300

PublisherRoutledge

Published2021-08-26

Edition1

LanguageEnglish

FormatHardcover

Pages160

About This Book

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.