ISBN-13: 9780367445317
Hardcover
164 Pages
Entrepreneurial Marketing: How to Develop Customer Demand
by Edwin J Nijssen
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Product Details
ISBN-139780367445317
ISBN-10036744531X
PublisherRoutledge
Published2021-09-15
Edition3
LanguageEnglish
FormatHardcover
Pages164
About This Book
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.