ISBN-13: 9780367476632
Hardcover
512 Pages
The Routledge Companion to Corporate Branding
by Oriol Iglesias (Editor), Nicholas Ind (Editor), Majken Schultz (Editor)
Rent This Book
Returns in 60 days
$82.08/ 60 days
Please Note: Rental books are typically used and do not come with any unused access code cards.
Free returns on all rentals
Product Details
ISBN-139780367476632
ISBN-100367476630
PublisherRoutledge
Published2022-04-29
Edition1
LanguageEnglish
FormatHardcover
Pages512
About This Book
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.