ISBN-13: 9780367652029
Hardcover
220 Pages
Charity Marketing: Contemporary Issues, Research and Practice
by Fran Hyde (Editor), Sarah-Louise Mitchell (Editor)
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Product Details
ISBN-139780367652029
ISBN-100367652021
PublisherRoutledge
Published2021-12-20
Edition1
LanguageEnglish
FormatHardcover
Pages220
About This Book
This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.