ISBN-13: 9780367671570
Paperback
102 Pages
Service Innovation
by Esam Mustafa
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Product Details
ISBN-139780367671570
ISBN-100367671573
PublisherRoutledge
Published2020-12-18
Edition1
LanguageEnglish
FormatPaperback
Pages102
About This Book
This book looks at service innovation, service industries, and innovation performance in services.
It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries. In addition, it discusses service domination in the big economies around the world and how that was created and supported by service innovation.
The book will be useful for academics interested in service innovation as well as practitioners in the service business.