
ISBN-13: 9780470547823
Hardcover
384 Pages
Managing Technological Innovation: Competitive Advantage from Change
by Frederick Betz
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Product Details
ISBN-139780470547823
ISBN-100470547820
PublisherWiley-Interscience
Published2011-02-22
Edition3
LanguageEnglish
FormatHardcover
Pages384
About This Book
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.
