ISBN-13: 9781260570991
Paperback
848 Pages
Advertising and Promotion: An Integrated Marketing Communications Perspective
by George Belch, Michael Belch
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Product Details
ISBN-139781260570991
ISBN-101260570991
PublisherMcGraw-Hill Education
Published2020-02-04
Edition1
LanguageEnglish
FormatPaperback
Pages848