ISBN-13: 9781439079249
Paperback
448 Pages
The Law of Marketing
by Lynda J Oswald
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Product Details
ISBN-139781439079249
ISBN-101439079242
PublisherCengage Learning
Published2010-01-29
Edition2
LanguageEnglish
FormatPaperback
Pages448
About This Book
This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.