The Thinking Book

More than fifty years after its original publication, AMMO Books is proud to present this reissue edition of an artistic and imaginative title clearly ahead of its time. Not to be deterred by a hurried schedule or the start of school, a child takes his time to carefully consider whatever flights of fancy come to mind. Delicious, juicy watermelons, bubbling streams and playful puddles, and even particles of dust that dance in the sunlight distract the inventive child from his daily tasks. With artfully simple images as food for thought, young readers will find their own minds wandering as they dream up individual interpretations of The Thinking Book. No analysis will be deemed incorrect, as every flip of the page provides new opportunities for inspiration. To accompany Sandol Stoddard Warburg’s thoughtful prose, prolific graphic designer and AIGA medal winner Ivan Chermayeff quite literally paints a picture of childhood imagination. In the time since The Thinking Book's initial release, Chermayeff has built a glowing, sixty-year reputation in the design industry, receiving recognition for the NBC, National Geographic, and Showtime logos, as well as banners and shopping bags for The Museum of Modern Art, where he was a trustee for two decades. With his design firm, Chermayeff & Geismar & Haviv, he has earned countless honors, including the National Design Award for Lifetime Achievement.